Beijing Sport Show 2027: Dates and Location

The 2027 Beijing Sporting Goods Show will be held from January 1st to 1st, 2027 at the China National Convention Center in Beijing. It will provide a valuable platform for 30,000 visitors and 500 exhibitors in the sporting goods industry to exchange ideas, explore the latest technologies, gain insights into industry trends, and engage in in-depth exchanges with industry leaders.

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Beijing Sports & Outdoor Products Exhibition ISPO

Event Dates: January 1st - 1st, 2027
Venue: No. 7, Tianchen East Road, Olympic Village Subdistrict, Chaoyang District, Beijing
Venue: Beijing National Convention Center
Organizer: Messe München GmbH
Exhibition area: 35,000 square meters
Audience size: 30,000
Exhibitors: 500

Introduction to the Beijing Sporting Goods Show:

ISPO Beijing is one of the most important sports and fashion trade shows in the Asia-Pacific region. The ISPO brand targets companies and individuals whose core business is in the sports industry, including those engaged in product management, service management, and rights management.

The Beijing Sports & Outdoor Products Exhibition (ISPO Beijing) covers an exhibition area of 35,000 square meters and brings together more than 500 exhibitors, showcasing the latest trends and innovations in sports products, outdoor equipment and sports fashion in the Asia-Pacific region. It has attracted a large number of industry professionals and young consumers to visit the exhibition.

This year's exhibition focuses on key areas such as ice and snow sports, outdoor activities, cycling and running, sports technology, and sustainable development, and is divided into nine major sections: winter sports, mountaineering and hiking, camping, cycling, sports training and running, and sports technology and new materials. From snowwear and snowboards to mountaineering equipment, camping tents, automotive products, and smart wearable devices, the exhibits cover multiple levels of professional applications and lifestyles, comprehensively showcasing the diversified development of the sports industry.

The ISPO Beijing exhibition features immersive spaces such as a snow and ice simulation zone and an urban sports street, combined with interactive activities like cycling simulators and running workshops. These experiences allow visitors to understand product performance and application scenarios, enhancing the exhibition's engagement and professional depth.

Chinese outdoor brands stood out at this exhibition, attracting significant attention from young people and outdoor enthusiasts. Himalaya, a professional high-altitude outdoor brand, showcased its products under the theme "Himalayas: China's Summit," and launched its spring/summer collection, covering scenarios such as extreme climbing, mountaineering, skiing, and trail running, addressing the challenge of balancing professional performance, safety, and ecological responsibility in extreme environments.

Through long-term field testing on numerous high-altitude and treacherous peaks, Chinese outdoor brands have continuously driven product iteration and technological upgrades, forming a clear path for professional innovation. The ISPO Beijing exhibition not only showcased the latest product achievements but also reflected the overall trend of China's outdoor industry continuing its upward trajectory and moving onto the international stage.

This information was compiled and edited by our staff. It is a service platform that gathers information on global exhibition dates and locations, booth applications, ticket purchases, exhibitor directories, and exhibition catalogs. Please indicate the source if you reprint it.

References:

Beijing Sports & Outdoor Products Exhibition ISPO

ISPO Beijing