Shenzhen International Toy and Education Products Exhibition
Event Dates: April 9-11, 2026 Venue: No. 1 Zhancheng Road, Heping Community, Fuhai Subdistrict, Bao'an District, Shenzhen Exhibition Venue: Shenzhen World Exhibition & Convention Center (Bao'an New Hall) Organizer: Guangdong Toy Association Exhibition area: 130,000 square meters Number of attendees: 70,836 Exhibitors: 1400Introduction to Shenzhen Toy Fair:
The Shenzhen International Toy & Education Products Fair (TOY EDU CHINA) is held concurrently with the International Children's Vehicles & Maternity & Baby Products Fair (Shenzhen) and the International Licensing & Derivatives Fair (Shenzhen) (collectively referred to as the "Shenzhen Toy Fair"). The three fairs work together to create a synergistic effect, revitalize the market, and provide brands with a head start in expanding overseas. (Copyright of this article belongs to JUZHAN; unauthorized reproduction is prohibited.)
In order to keep up with relevant market trends and as part of a comprehensive brand rebranding, the Shenzhen International Toy & Education Products Fair (TOY EDU CHINA) will add a brand-new "Trendy Toy Pavilion" to showcase the vitality and potential of this niche market.
The Chinese mainland's trendy toy retail market is projected to reach RMB 110.1 billion by 2026, with a compound annual growth rate of 24%. Statista's data analysts predict that the number of paying consumers for trendy toys will expand to 40 million by 2025 and further reach 49 million by 2030. Furthermore, the average monthly spending on trendy toys has increased significantly in recent years and is expected to continue rising until 2030.
To further explore the potential of this emerging field and attract more renowned buyers, the revamped Shenzhen International Toy & Education Products Fair (TOY EDU CHINA) presents a platform showcasing trendy and collectible toys for consumers aged 14 and above. The "Trendy Toy Pavilion," located in Halls 14 and 16, will gather a diverse range of trendy toys from exhibitors across various sectors, including artist toys, blind box toys, figurines, ball-jointed figures, and cotton dolls.
Notable exhibitors include: 4M, Bandai, Yigao, Fischertechnik, Funko, Furyu, Jialezhuan, Kayou, Qimiao, Mechtu, Mosu, Jiajia Building Blocks, Qunlong Toys, TOP TOY, Dunhuang City Brand, Kotobukiya, Monkey King, Sega, Squishmallows, Theo Klein, etc.
It is worth mentioning that as China gradually expands its visa-free entry policy to include more countries, the Shenzhen International Toy & Education Products Fair (TOY EDU CHINA) will attract numerous international industry professionals with its diverse product range. To further expand into the increasingly important Southeast Asian market, the organizers have invited several buyer groups from toy markets in Indonesia, Malaysia, Myanmar, Thailand, and Vietnam to visit and make purchases.
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Shenzhen International Toy and Education Products Exhibition
TOY EDU CHINA- Host region:
- Shenzhen, Guangdong
- Venue:
- No. 1 Zhancheng Road, Heping Community, Fuhai Subdistrict, Bao'an District, Shenzhen
- Exhibition area:
- 130,000㎡
- Number of audience members:
- 70,836 people
- Industry:
- Brand Licensing Expo Shenzhen Brand Licensing Expo
- Educational Equipment Exhibition Shenzhen Educational Equipment Exhibition
- Shenzhen Toy Fair
